TY - JOUR AU - Siluk, Julio Cezar Mairesse AU - Marques, Kelen Franciane Scherolt PY - 2012/09/11 Y2 - 2024/03/29 TI - A gestão da inovação no varejo do RS: um estudo de caso com os empresários da expoagas 2011 JF - RACE - Revista de Administração, Contabilidade e Economia JA - RACE VL - 10 IS - 2 SE - Artigos DO - UR - https://periodicos.unoesc.edu.br/race/article/view/1541 SP - 313-336 AB - <!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:AllowPNG /> <o:PixelsPerInch>120</o:PixelsPerInch> <o:TargetScreenSize>1024x768</o:TargetScreenSize> </o:OfficeDocumentSettings> </xml><![endif]--> <p class="MsoNormal" style="text-align: justify; mso-pagination: none; text-autospace: ideograph-numeric;"><span style="mso-bidi-font-style: italic;" lang="PT">A inovação passou a ser reconhecida como fator essencial para a competitividade das organizações, passando a fazer parte da estratégia ligada diretamente ao desempenho organizacional. Nesse contexto, o estudo objetiva identificar aspectos que contribuem para</span><span lang="PT"> a gestão da inovação, definindo um cenário dessas empresas,<span style="mso-spacerun: yes;"> </span>esboçando um panorama atual da capacidade de inovação dos varejistas, identificando a relevância, fatores relacionados à inovação, ações estratégicas, barreiras e benefícios conquistados. Quanto aos procedimentos, a pesquisa se caracteriza como bibliográfico-descritiva e, quanto à natureza, quantitativa, sendo um estudo de caso de caráter exploratório, tentando definir comportamentos e tendências em relação à gestão da inovação nessas empresas. A pesquisa foi realizada durante a feira Expoagas 2011, em uma mostra aleatória de cem gestores de empresas expositoras, no Estado do Rio Grande do Sul, aplicada por meio de questionário fechado, construído a partir do Diagnóstico do Núcleo de Inovação e Competitividade – Programa de Pós-graduação em Engenharia da Produção da Universidade Federal de Santa Maria (UFSM), a fim de verificar a gestão da inovação relativa ao modo como as empresas a utilizam e praticam no varejo, obtendo um cenário de como se encontra a gestão da inovação no varejo do Rio Grande do Sul. Os resultados encontrados permitem obter um diagnóstico da gestão da inovação e do potencial inovador dessas empresas; verificar a posição dos gestores em relação à inovação; identificar algumas carências no processo e direcionar propostas de ações, de modo a saná-las. Além disso, há um bom nível de satisfação em relação às iniciativas inovadoras utilizadas que oferecem retorno. </span></p> <p class="MsoBodyText" style="margin-bottom: .0001pt; text-indent: 0cm;"><span style="mso-bidi-font-size: 12.0pt; mso-ansi-language: PT-BR;">Palavras-chave:<strong style="mso-bidi-font-weight: normal;"> </strong>Gestão do<strong style="mso-bidi-font-weight: normal;"> </strong></span><span style="mso-bidi-font-style: italic;" lang="IT">varejo. Gestão estratégica. Inovação organizacional. Competitividade empresarial. 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